Your next big move is right there.
The machinery isn't built for it yet.

We partner with revenue leaders to find the structural gaps holding back your next stage of growth — and build what's missing.

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Operational Excellence  ·  Revenue Strategy  ·  Scalable Growth
Operational Infrastructure

We build the systems, workflows, and processes that let hypergrowth companies scale without the chaos — so your team can move fast without breaking things.

Revenue Growth Strategy

We identify innovative ways to leverage your existing assets, unlock new revenue streams, and build strategic partnerships — without scaling headcount aggressively.

Sound familiar?

Custom Work Is Ready to Scale

The sales function is closing bespoke deals, but operational delivery is unable to keep pace. There's a repeatable model inside the custom work — it just hasn't been extracted yet.

Deal Structures Need Standardization

Every deal is negotiated from scratch. Legal, finance, and ops are reviewing unique terms one at a time. The right pricing framework and deal architecture would unlock both speed and margin visibility.

The Gap Between Sales and Delivery Is Growing

No one owns the space between what the sales team promises and what product delivers. An agile solutions capability — technical pre-sales, solution design, implementation handoffs — would close it.

Partnerships Are Underutilized

Strategic partnerships have been signed but aren't generating revenue yet. The commercialization path, activation plan, and tracking infrastructure are all within reach — they just need to be built.

Services Are Ready to Productize

Custom implementation work could become scalable offerings. The opportunity is clear — the bandwidth and framework to package, price, and bring them to market is the missing piece.

Growth Has Outpaced the Infrastructure

The processes, tools, and team structures that worked at $20M are unable to support $50M. The operational backbone needs to catch up to the growth trajectory you've built.

Core Services
Proof Points
$5M
New vertical launched
from $0 in first cycle
65+
Deal packages built
generating $2M+ in spend
$1.2M
Annual savings via
operational solutions
80%+
Reduction in task time
via AI-driven automation
Craig Becher
Commercialization and Operations Expert

Expert in building and scaling solutions functions, partnerships, and revenue operations from the ground up at companies navigating the complexity of hypergrowth.

My entire career has been rooted in startup culture — fast-moving, resource-constrained environments where the only way to win is to roll up your sleeves and get it done. I've been the person who builds the playbook while running the play, standing up new functions, creating frameworks from scratch, and doing the hard operational work that sets a business up for its next growth phase.

My approach is hands-on and execution-focused. I don't just advise — I embed with your team to build the frameworks, processes, and strategies that turn custom work into scalable revenue engines. That startup DNA means I move fast, stay scrappy, and focus relentlessly on what actually moves the needle.

From cross-functional team leadership and solution architecture to GTM strategy, deal structuring, and pricing strategy — senior-level execution without a full-time executive hire.

Engagement Model
Where You Are
  • Fragmented processes
  • Limited visibility
  • Team friction
  • Ad hoc deal structures
The Work We Do Together
01
Strategic Assessment & Roadmap
Comprehensive evaluation of current state
Days 1–30
02
Framework & Process Design
Documentation and systematization of workflows
Build
03
Implementation Support
Hands-on execution and team training
Execute
04
Leadership Sync
Weekly alignment with executive team
Ongoing
Where You're Going
  • Integrated workflows
  • Clear ownership
  • Scalable systems
  • Repeatable revenue
Sustained Access
Slack & email between sessions Quarterly business reviews Recalibration & optimization
Who We Help

Target Profile

  • Series B–D B2B tech companies
  • $10M–$100M in revenue
  • Senior revenue leaders looking to scale without adding layers of headcount

A Strong Fit If Your Team Is...

  • Scaling fast but looking to improve deal velocity and margin
  • Sitting on partnership or integration opportunities not yet fully activated
  • Standing up an on-demand solutions, partnerships, or ops capability
  • Ready to make custom work repeatable and scalable
  • Looking for senior-level execution without a full-time exec hire
Plinth Strategies
Plinth Strategies

Let's talk about what scalable revenue
looks like for your business.

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